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Hinckley & Rugby raises maximum loan-to-value on Buy-to-Let products to 80% for the first time

For the first time, Hinckley & Rugby for Intermediaries has increased its maximum loan-to-value (LTV) on Buy-to-Let (BTL) products to 80%.

This launch introduces two new discounted mortgage products from 9am on Friday 17 April 2026. Available for both personal and limited company landlords, the products are designed to address the limited product availability in current market conditions.

Brokers have faced a narrowing of options for landlord clients requiring greater leverage. These new products directly meet that market need, giving intermediaries a competitive and credible solution to bring to their clients.

Product details

Both products are available for purchase and remortgage, with loan sizes from £100,000 to £750,000. The new Buy-to-Let products are as follows:

Both products carry a £250 application fee, a £999 completion fee, and a payable valuation fee. Interest Coverage Ratio (ICR) calculations are set at 125% for basic rate taxpayers and 145% for higher and additional rate taxpayers on personal applications, and a flat 125% for limited company borrowers, competitive benchmarks that should support a broad range of landlord clients.

Rate reduction

The Society has also reduced the rate on its existing Ltd Company 2-Year Discount mortgage at 70% LTV from 5.40% to 5.00%, making it even more competitive and further strengthening its BTL offering for limited company landlords.

Greater flexibility for complex cases

Hinckley & Rugby for Intermediaries offers manual underwriting approach. With no automated credit scoring, each application is assessed individually by an experienced underwriter. This means brokers can present more complex or non-standard cases with confidence, knowing they will receive a considered, human decision rather than an algorithm-driven decline.

This approach complements the Society’s broader specialist proposition, which includes support for first-time buyers and first-time landlords entering the market, offers top-slicing for landlords where rental income alone doesn’t meet affordability requirements, and also considers non-owner occupier applications, giving brokers genuine options for a wider range of BTL clients.

Christopher Holmes, Products & Proposition Senior Manager at Hinckley & Rugby, said:

“We know that brokers working in the BTL space are experiencing more limited choice for higher-LTV products. These new 80% LTV products are a direct response to that challenge. Combined with our manual underwriting, they give intermediaries the flexibility to support a wider range of borrowers — including those who might not fit a standard lender’s criteria. We’re committed to being a lender that brokers can rely on when the straightforward options simply aren’t there.”

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Our dedicated Business Development team will be happy to speak to you about any cases you have, explain how our specialist products and flexible criteria can benefit your clients, or answer any questions you have. Get in touch on 01455 894 084. Or send us a message on our Live Chat, our response time is often only seconds!

Please note product details and criteria are correct at launch and are subject to change.