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Society unveils new branding to reflect modern image and market position

At Hinckley & Rugby for Intermediaries, we are proud to announce the launch of our new brand, designed to project a more modern image and reflect the Society’s prominent position in the mortgage market.

The brand refresh is part of a wider repositioning of the Society which recognises H&R for Intermediaries’ digital focus and its customer-centric approach. It includes a new logo and colour palette, which includes the separate identity specifically for H&R’s Intermediary team.

Danny Cranie, Chief Customer Officer at Hinckley & Rugby Building Society, commented:

“We are refreshing our brand to embrace a more modern aesthetic, which realigns our image with our evolving purpose as a mutual organisation, and our ambition to be a leading lender in the specialist mortgage market.

“At H&R we listen to our brokers to ensure we find the right mortgage solution to meet their clients’ needs. This rebrand strengthens our identity and ensures H&R for Intermediaries continues to remain relevant in what is a rapidly evolving lending landscape.”

In recent years, H&R has evolved as a specialist lender, becoming a preferred choice for brokers nationwide who seek competitive rates for clients with complex income requirements. The Society remains committed to investing in technology and people, aiming to streamline the application process for brokers. This includes regular updates to lending criteria to address ongoing market challenges, particularly those related to affordability.

We take pride in our flexible approach to lending, offering tailored mortgage solutions through panel-led decisions to meet borrowers’ needs. Our ongoing investment in both technology and customer service underscores the dedication to providing a seamless and efficient experience for brokers and their clients.

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Our dedicated Business Development team will be happy to speak to you about any cases you have, explain how our specialist products and flexible criteria can benefit your clients, or answer any questions you have about our Mortgage Referrals Committee. Get in touch on 01455 894 084. Or send us a message on our Live Chat, our response time is often only seconds!